The ChemQuest Group — a global consulting firm focused on tailored technology acceleration, market intelligence and business strategy for the specialty chemicals and materials industry — has appointed Jenna Blankenship Director of Marketing.

Blankenship has over a decade of experience in marketing and communications for the specialty materials industry. She joins The ChemQuest Group from Emerald Kalama Chemical LLC, a company of the LANXESS group, where she served as Communications Lead.

In recent years, Blankenship’s focus has been the development of market communications to support the adoption of safer, more sustainable, higher performing chemistries and formulations for consumer products, such as cosmetics, cleaners, fragrance, paints and adhesives. She has also contributed communications expertise to industry associations working to shape the future of these markets and educate end consumers and stakeholders, such as the Household and Commercial Products Association and the Fragrance Creators Association.

In her new role as Director of Marketing, Blankenship will develop and execute The ChemQuest Group’s overall marketing communication strategy, in conjunction with the executive team, to support business strategy. This includes activities related to content development, branding, events, media relations and digital marketing. She will also support the development of market intelligence and digital assets, such as the new ChemQuest website and TraQr interactive dashboard and forecasting tool.